Buying Jewelry For Your Business Part 3 Buying Gemstone Jewelry
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a "no-brainer" choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a seasoned professional, please consider the following a refresher course. To the new comer, use this information as a foundation for your ongoing jewelry education.
The Facts About Gemstone Jewelry
Natural gemstones are found in nature. Laboratory-created stones, as the name implies, are made in a laboratory. These stones, which also are referred to as laboratory-grown, {name of manufacturer} - created, or synthetic, have essentially the same chemical, physical and visual properties as natural gemstones. Laboratory-created stones do not have the rarity of naturally colored stones and they are less expensive than naturally mined stones. By contrast, imitation stones look like natural stones in appearance only, and may be glass, plastic, or less costly stones. Laboratory-created and imitation stones should be clearly identified as such.
Gemstones may be measured by weight, size, or both. The basic unit for weighing gemstones is the carat, which is equal to one-fifth 91/5th) of a gram. Carats are divided into 100 units, called points. For example, a half-carat gemstone would weigh .50 carats or 50 points. When gemstones are measured by dimensions, the size is expressed in millimeters (for example,
7x5 millimeters).
Gemstone treatments or enhancements refer to the way some gems are treated to improve their appearance or durability, or even change their color. Many gemstones are treated in some way. The effects of some treatments may lessen or change over time and some treated stones may require special care. Some enhancements also affect the value of a stone, when measured against a comparable untreated stone.
Jewelers should tell you whether the gemstone you're considering has been treated when: the treatment is not permanent; the treated stone requires special care; or the treatment significantly affects the value of the gemstone.
Some common treatments that you may be told about and their effects include:
� Heating can lighten, darken or change the color of some gems, or improve a gemstone's clarity.
� Irradiation can add more color to colored diamonds, certain other gemstones and pearls.
� Impregnating some gems with colorless oils, wax or resins makes a variety of imperfections less visible and can improve the gemstones' clarity and appearance.
� Fracture filling hides cracks or fractures in gems by injecting colorless plastic or glass into the cracks and improves the gemstones' appearance and durability.
� Diffusion treatment adds color to the surface of colorless gems; the center of the stone remains colorless.
� Dyeing adds color and improves color uniformity in some gemstones and pearls.
� Bleaching lightens and whitens some gems, including jade and pearls.
For more information on jewelry and gemstones, we cordially invite you to visit www.morninglightjewelry.com to pick up your FREE copy of "How To Buy Jewelry And Gemstones Without Being Ripped Off." This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at www.morninglightjewelry.com.
THE MOST IMPORTANT GIFTS OF ALL
Pauline Wallin, Ph.D.
IN THIS SEASON OF GIFT-BUYING, DON'T IGNORE THE MOST IMPORTANT GIFTS OF ALL
In this season of holiday gift buying, advertisers bombard us with messages, some of them contradictory. One ad tells us that the best way for men to show love is to spend three months' salary on a piece of diamond jewelry. On the other hand, MasterCard commercials remind us that there are some things ("Priceless" moments) that money can't buy.
"Oh, that's a sweet sentiment," you might say, "but can it really substitute for the latest videogame or hot toy?" Very few children raised in this materialistic culture would say, "Gee mom, thanks for making my favorite meal. What a great Christmas gift!"
Yet 20 years from now, these same children probably won't remember the items that they got for the current Christmas. They will, however, recall the special games that their family played together, the time that their older brother took them to a movie, or the way their parents tucked them in at night.
These are the little moments, which over time, have a huge impact. Unfortunately people tend to take them for granted. With so much emphasis on holiday shopping, and on buying the perfect gift, we can lose sight of the importance of the less flashy, but "priceless" gifts: gifts such as thoughtfulness and gratitude that we can give to one another all year round. A diamond may be forever, but its value is nothing compared to a lifetime of moments that money can't buy.
I'm not suggesting that you forego the presents this holiday season, but don't worry so much about how "perfect" they are. Go ahead and buy some gifts, but more importantly, resolve to focus your energy on helping others feel valued and appreciated. They will remember your acts of thoughtfulness and compassion long after the material gifts are gone.
Here are some examples of small gestures that can help people around you feel valued:
1. Show your appreciation with a thank-you, a smile or a hug (or all three.) It takes just a moment, but it can make a person's day.
2. Practice a random act of kindness every day. Make this your "gift" to a stranger. For example, let someone in front of you in line. Hold a door open for someone. Smile and greet people you pass at work. These acts take only a few seconds or less, yet they create a mood that can last for hours.
3. Call up someone you haven't spoken to in a while, just to catch up on how they are. You've probably been meaning to do this for a long time. Now is a good time.
4. If you have children, give one child at a time your full attention for an afternoon: Go for a walk; go to the library; or just sit and read or draw together. The activity itself isn't as important as sharing time and interacting together. Going to a movie or watching a video doesn't count.
5. Write a note of appreciation to someone who is important to you. Don't be surprised if that person keeps the note for years to come.
6. Think of the way you'd like to be remembered by those around you, and give of yourself accordingly throughout the year. The added benefit for you is that you'll be in a more positive frame of mind overall.
Pauline Wallin, Ph.D. is a psychologist in Camp Hill, PA, and author of "Taming Your Inner Brat: A Guide for Transforming Self-defeating Behavior" (Beyond Words Publishing, 2001)
Visit http://www.innerbrat.com for more information, and subscribe to her free, monthly Inner Brat Newsletter.
